Editing the commercial

Today during class we completed filming for our commercial. I initially gathered all the materials we needed to film. This included the tripod, camera, and SD card as well as the pass we needed to leave class. Then we went to the gym to get a Gatorade bottle and basketball that we needed as part of our commercial. I was the person who filmed a majority of the shots. This began with me filming a two-shot of Jontae and Edgardo dribbling a basketball. In order to do this I first set up the tripod and camera so that we could begin filming. Then I started and stopped the camera while the two of them dribbled their basketballs. I took about three takes of this scene so that we had a few options in the editing process in case one shot was not good.

I then filmed the scene of the two of them drinking Gatorade which was a medium shot. I filmed them doing this scene multiple times in case we couldn’t hear them saying their lines. Finally, I refilmed the final scene that I took last class of the close up of a Gatorade bottle. Once we completed our filming I packed up the camera and tripod and went back to class. I returned all the materials we used to film other than the SD card we needed for dumping our footage. I got the SD card reader and and I dumped the footage from our SD card onto the computer. I moved all our footage into the same folder as our footage from last class.

Then I had to move our footage into either a flash drive or our google drive. Since nobody in our group had a flash drive I used my google drive to store all our footage from our two days of filming into google drive. Then I shared it with the rest of the group in case I was not in class on a day that the group needed to access the footage. Unfortunately I could not complete any editing today. This was due to the fact that the computer took a long time to upload the footage from our SD card. In addition pinnacle studios was not working so even if I was able to get the footage onto the computer it would not have been possible for me to edit. Now that all of the filming is completed we just have to complete the editing process next class barring any technological issues.

Filming the Commercial

Today during class we filmed most of our Gatorade commercial. I began by gathering all the materials our group needed to film the commercial. This included the camera, sd card, and tripod. We then went to the track to film the first part of the commercial. I set up the tripod and put the camera on it. Then I recorded Michael running on the track. We filmed this part of the commercial a few times all of which I filmed.

Then I moved the tripod to the other part of the track to film the next part of the commercial. Michael said his lines while I filmed. We had multiple takes of this part of the commercial. Finally we filmed the last part of our commercial. I took a close up shot of the gatorade bottle. Once we filmed what we could for the day we had to go back to class to dump our footage. I closed up the tripod and put it away in its bag. Then I removed the sd card from the camera and put it in its bag.

When we got back to class I returned all of the materials we had used to film except for the sd card. This was so that we could still use it to dump or footage. I got the sd card reader and put it in the computer with the sd card. Then I looked back in my notes to find out which folder our footage would be in on the sd card. Then my group and I looked over our footage to see how it came out. Once we finished watching the footage I created a folder and Michael dumped the footage into it.

Storyboard

• Wide shot: Athlete running on a track
• Long shot: Athlete drinking Gatorade 
• Two-shot: Two people playing basketball 
• Medium shot: People drinking Gatorade 
• Close-up: of a Gatorade bottle
• Tracking: following the athlete running in the track
• Dissolve: transition from track to people playing basketball
• Reaction shot: Somebody reacting to another person drinking water rather than Gatorade

Editing Lesson Blog

Today in class we learned the procedures for getting a camera, filming, and editing. When filming we need to make sure to take good care of the materials provided by our school. These include cameras, tripods, and SD cards. When using these materials there is a specific set of rules we need to follow. For example, when we are using a tripod it is important to remember that we can not walk around with the tripod unless it is closed. Moreover, we must take the camera off the tripod when moving around. These guidelines are important in insuring the materials are taken care of. The cameras we are using also help for specific kinds of filming. With the cameras we are using to film it is easy to shoot hand held shots as the camera is small and compact.

For editing we are going to be using pinnacle studios. Every class we edit our group needs to use the same computer as our footage will save on that specific computer. The first step in the editing process is to take everything we filmed and import it into pinnacle studios. To do this we need to use an SD card reader to move our footage into our folder on the desktop. When the SD card comes up on the computer we have to go into the folder titled DCIM to access our footage. If this does not work then we will go into the folder titled private> AVCHD > next folder> stream and all the footage from the camera should be here. Then we must drag the desired footage into the folder on our desktop. This is known as dumping. Once we do this we need to return the SD card readers to the bin. Then, once pinnacle studios is opened, we have to click import>my computer >desktop and go to our folder that the footage is dumped in and select what footage we want to import.

Once everything is imported to pinnacle studios we can begin editing our raw footage. There will be three separate tracks. The first track will be used for titles as it over laps the second track, this is not required and may be left empty. The second track will be used for our footage even if we aren’t using any titles in the first track. The last track is meant for sound, this can be especially important when adding in a voiceover. We also learned how to delete a clip from a piece of raw footage. We first have to go to the spot where we want to cut the footage and click the razor blade icon. This will split one clip into two separate clips. This allows us to isolate a specific clip and delete it without losing the rest of the footage. Additionally, we were taught how to edit audio. For example if you want to remove the audio from a clip you right click the clip and chose detach audio. This removes the audio from the clip and makes it its own file in track three which we can delete or move. This allows us to do voiceovers as we can detach and audio clip and delete the footage and then move the audio to where we want it.

Planning Blog for Gatorade Commercial

Today in class Michael, Edgardo, Jontae, and I planned for our commercial. Our group decided on our props, costumes, schedule, locations, and back-up plan. Our Gatorade commercial will start at the track where I am running and after sip Gatorade. We then go to the middle area of the bus loop where Edgardo and Jontae are dribbling a basketball and stop Jontae pulls out a water bottle and Edgardo pulls out his Gatorade and they both drink.

Props-

• Water bottle
• Gatorade bottle
• Basketball

Costumes-

• Headband
• Athletic gear

Schedule-

• Today (10/10) we are planning for our commercial
• Next class (10/14) we will storyboard
• Then we will complete filming by 10/21
• Editing will be done by 10/23

Location List-

• Track: Somebody will be running around the track
• Bus loop: Somebody will be dribbling a basketball

Back-up plan-

• Running up stairs or around the school indoors

Research Conventions and Codes

Today my group, Michael, Edgardo, Jontae and I, decided on Gatorade as the product for our commercial. We all like to participate in sports and use gatorade to refuel by replenishing athletes electrolytes. Electrolytes are a substance that produces an electrically conducting solution when dissolved in water. When the human body is low on electrolytes some affects can be, irregular heartbeat, weakness, bone disorders, twitching, change in blood pressure, confusion, seizures, and numbness. It is very important to insure you have a good amount of electrolytes in your body so you don't feel the affects shown above. That's why a drink like Gatorade is very important and should be advertised as much as it is.

This same idea of "refueling" is present in gatorades commercials as gatorade shows people drinking gatorade after working out or playing a sport. The people seen drinking gatorade are usually famous athletes to show viewers that even the best athletes in the world drink gatorade. For example in gatorades commercial with Michael Jordan the brand claimed that people should "Be Like Mike Drink Gatorade." In addition to Jordan athletes like JJ Watt and Serena Williams can be seen in different Gatorade commercials. The common theme in all these commercials is that these athletes are telling viewers they can be like them by drinking gatorade, using their likeness to convince the audience to drink gatorade. 



These commercials often take place in gyms or on fields where the athletes are working out or where they would perform their respective sport. Like Dwayne Wade working out in a Gym or JJ Watt on a football field. In the commercials music is often playing that people may commonly use to work out. Additionally the ending is always the same, viewers favorite athletes drinking gatorade.

Introductory

My name is Fulvio. I am a junior at Fort Lauderdale High school, and despite never studying I would consider myself a good student. My favorite subjects are math and science and this year I am taking AP calculus and AP biology. In addition to these classes I participate in extracurricular activities which often control my schedule even when I am not in school; especially when I find myself spending every other Saturday at debate competitions an hour away from my house.

Outside of school I like basketball and football. I have had football season tickets to the dolphins for the past five years and while I do enjoy going to every game, the dolphins are horrible and there is not much to watch for. Luckily, Miami is not as bad at my other favorite sport, basketball, so Heat games are a great way to forget about the struggles of being a football fan in Miami. Moreover, my friends and I often play pick-up games of basketball whenever possible which helps demonstrate my love of sports.

The primary quality I would use to describe myself is my love for my family. I value family above everything and everybody who knows me has heard all about my family. Every Sunday my family comes together at my Nonna's (grandma's) house where we all have lunch. Some of my best memories are from Sundays with my family and I could not see my life being any other way.